
LASALLE Graduation Show
A fashion show staged inside an unopened MRT station — the final green light came less than a month before showtime.
在一个还没开通的地铁站里办时装秀,离演出不到一个月才拿到最终批准。
Building the Culture.
Bridging the Community.筑造文化,连接社群。
Show producer turned founder. Twenty-odd years making brands, artists and street culture come alive across Asia — from backstage to the main stage.从演出后台起步的制作人,后来成为创办人。二十多年来,在亚洲各地把品牌、艺人和街头文化搬上舞台。

From a BMX and a small shop to the main stage.从一辆 BMX、一家小店,一路走到主舞台。
I grew up with a BMX. Street culture was never a trend to me — it was the neighbourhood. Before I ran a company, I ran a small shop called Tinted at Queensway Shopping Centre, the same mall where some of Singapore's sneaker legends got their start.
我是玩 BMX 长大的。街头文化对我来说从来不是潮流,就是我的日常。在开公司之前,我在 Queensway Shopping Centre 开过一家叫 Tinted 的小店,新加坡好几位球鞋圈的传奇人物也是从这座商场起步的。
I started in this industry as backstage help. I learned how a show really works from the floor up: the load-ins, the cues, the things that go wrong at 2 a.m.
我入行时是在演出后台打杂,从最底层学会了一场秀到底是怎么运转的:进场搭建、走流程、凌晨两点突然出状况。
Since then I've produced shows in Singapore, Thailand, Malaysia, Korea, China, Macau, Indonesia, Vietnam, Taiwan and Hong Kong — and twice in Paris. I'm still keen to learn, explore and collaborate. Together we go further.
后来,我在新加坡、泰国、马来西亚、韩国、中国大陆、澳门、印尼、越南、台湾和香港做过演出,也去巴黎做过两次。我依然想学、想探索、想合作。一起走,才能走得更远。
Selected projects by Axis Group Asia, the creative & experiential agency Jeremy founded in 2016.以下精选的是 Axis Group Asia 的项目。Axis 是 Jeremy 2016 年创办的创意与体验营销公司。

A fashion show staged inside an unopened MRT station — the final green light came less than a month before showtime.
在一个还没开通的地铁站里办时装秀,离演出不到一个月才拿到最终批准。

Ten Square on Selegie Road became a giant supercar vending machine — one of Southeast Asia's most talked-about outdoor stunts, with 42 in-game supercars brought to life.
把实里基路的 Ten Square 改成一台巨型超跑自动贩卖机,把游戏里的 42 辆超跑做成实物展出,是东南亚当年讨论度最高的户外广告事件之一。

A whisky launch with one of the world's most recognised faces.
一场威士忌发布会,请来全球最有辨识度的面孔之一。

A store opening at The Exchange TRX that turned fandom into foot traffic.
在吉隆坡 The Exchange TRX 办门店开业活动,把粉丝热度变成进店人流。

Led by "Sexyama" himself — a 360° launch across pre-event, show night and post-event.
由秋山成勋亲自领衔,预热、发布当晚、活动后传播三段式 360 度整合执行。

Haute horlogerie meets Formula 1 — main-stage design, LED animation and show management.
高级制表遇上 F1 车手:主舞台设计、LED 动画和演出管理。

Talent and music direction for Tatler's awards night.
为 Tatler 颁奖之夜负责艺人和音乐。

One of several fashion weeks built and run from scratch — runways, show calling and logistics.
从零搭建并运营的多届时装周之一:秀场、现场调度和后勤。
In 2018, there was no single place in Asia where art, toys, tattoos, sneakers and cars met. So we built one — Asia's first all-encompassing street culture convention.
2018 年,亚洲还没有一个能把艺术、潮玩、纹身、球鞋和汽车放在一起的地方,所以我们自己做了一个:亚洲第一个综合性的街头文化节。
Still run by people who "all have day jobs" and do this "because we're passionate."
主办的这群人"都有自己的正职",做这件事"是因为热爱"。
culturecartel.com · 15–17 Jan 2027 · Sands Expo & Bayfront Event Space
An end-to-end creative & experiential agency — branding, events, production, artists and content across Southeast Asia and beyond.
一家端到端的创意与体验营销公司,在东南亚及更远的市场提供品牌、活动、制作、艺人和内容服务。
Creative in Nature. Relentless in Execution.
axisgroup.asia
"I dreamed about doing this for three years."
— Jeremy Tan on founding Culture Cartel · Style on the Dot, 2018
What Jeremy has said about street culture, community and building things — from the press, 2018 to now.2018 年至今,Jeremy 在媒体上谈街头文化、社群和做事的方法。
Before 2018, Singapore had plenty of fairs for sneakers, tattoos, toys or art — but each was niche, scattered across the map and the calendar. Jeremy's idea was simple: put every corner of street culture under one roof, for one weekend.
2018 年以前,新加坡的球鞋、纹身、潮玩、艺术展各办各的,圈子小,时间地点也分散。Jeremy 的想法很简单:把街头文化的各个圈子放到同一个屋檐下,办一个周末。
Everyone under the street culture umbrella will converge… to communicate, collaborate, and create.Buro 24/7 Singapore →
A BMX kid who once ran a shop called Tinted at Queensway, Jeremy spent three years dreaming up Culture Cartel — then built it with three friends: Mandeep Chopra, Douglas Khee and Dave Chiam.
玩 BMX 长大、在 Queensway 开过 Tinted 小店的 Jeremy,把 Culture Cartel 在心里想了三年,最后和三位朋友 Mandeep Chopra、Douglas Khee、Dave Chiam 一起把它做了出来。
You need people to support your cause, without friends you cannot succeed.Style on the Dot →
After a pandemic pause, the fourth edition moved to *SCAPE on Orchard — on purpose. A central venue isn't just convenient for fans; it lets people who have never met street culture walk in and discover it.
疫情停办一年后,第四届特意搬到乌节路的 *SCAPE。办在市中心,不只是方便老粉丝,更是让从没接触过街头文化的人也能顺路走进来。
Give the uninitiated masses the opportunity to discover… the exciting multi-faceted street culture.Harper's Bazaar Singapore →
By the fifth edition — "ICONS Uprising" at Singapore EXPO — Culture Cartel had become a gathering point for a community, and a launchpad for brands and artists showing their work for the first time.
到了第五届"ICONS Uprising"(新加坡博览中心),Culture Cartel 已经成了一个社群的聚会,也是新品牌和新艺术家第一次亮相的舞台。
A celebration of our shared love for street culture as we come together to inspire and be inspired.ELLE Singapore →
Even with SPH Media on board and a 2027 edition at Sands Expo, the team behind Culture Cartel is still small — and still in it for the love of the scene.
即使有了 SPH Media 做媒体伙伴、2027 年要进金沙会展中心,Culture Cartel 背后依然是一个小团队,做这件事靠的还是对这个圈子的热爱。
We all have day jobs. This is something we do because we're passionate.Bakchormeeboy →
Teaming up with The Wicked Wallop brings custom bikes and car culture into the mix. The goal: cultural exchange across the region, and a bigger stage for Asian talent.
和 The Wicked Wallop 合作,把改装摩托和汽车文化也带进来。目标是推动区域之间的文化交流,给亚洲本土人才更大的舞台。
Culture Cartel has always been about the culture. We dive deep into the community.Bakchormeeboy · Alvinology →
Brands, artists, collaborators — together we go further.品牌、艺人、合作伙伴,欢迎来聊。一起走,才能走得更远。